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AmpCharge is a fast-growing clean energy company that manufactures and distributes high-capacity electric charging systems for industrial and commercial use. Their product line includes scalable battery-based charging platforms, built to serve clients ranging from EV fleet operators to remote energy storage facilities.

The company offers two flagship products:

• A 7kW modular charging unit designed for portability and flexible deployment.
• A 19kW high-capacity system for fixed-site or enterprise-grade installations. </aside>

https://youtu.be/H7dDwc3uzEE

👉👉 Link to whatifi AmpCharge scenario model

🧩 The Business Model

AmpCharge operates a hardware-centric model with high unit costs, long lead times, and a strong emphasis on supply chain efficiency and cost control. Their revenue depends not just on unit sales, but on maintaining competitive pricing, securing favorable logistics terms, and reducing duties and tariffs on imported parts.

Key business factors include:

• Global sourcing of components, primarily from China. They are contemplating shifting production to Mexico if tariffs become an issue.
• Freight and tariff exposure, which can significantly impact landed costs.
• Unit margin optimization, especially as the company begins to scale.
• Tooling and setup costs when shifting manufacturing locations.
• Price sensitivity and elasticity in the market — the ability to pass increased costs onto buyers is limited.

Bill-of-Materials & Unit Economics (7.5 % tariff baseline)

• Gross Margin % = (MSRP – Landed Cost) ÷ MSRP. Duty is applied to FOB + freight on imported components.