An Event in whatifi is a business logic building block that tells your financial model — step by step — what to do.

Some Events act like inputs — like revenue streams, expenses, or customer cohorts.

Others act more like formulas — they take existing data, do something with it (like calculate a percentage or combine values), and pass the result along. You can think of Events as a mix of spreadsheet rows and formulas, but visual and more powerful.

Each Event follows a specific recipe, or schema, that tells it when to run (using start and end dates), how often (like monthly or weekly), and what values to use. It also defines where the result gets stored, like in an income or expense ledger. Some Events transform the data that came before it; others add new data into the mix. Together, they create the chain of logic that powers your scenario.

Basic Events

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Contract

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Debit/Credit

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Debt

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Debt Repayment

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Expense

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Income

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Initial Balance

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Loan

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Percentage

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Unit Adjustment

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Unit Cost

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Customer Module

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Average Order Value

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Campaign

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Customer

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Customer Churn

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Customer Growth

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Customer Transfer

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Capacity Module

Utility Events

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