Customer Churn Event
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F8d9ca1b3-6a84-4072-a266-4cbed65c85a9%2FUntitled.png?table=block&id=a12fae2c-d95a-4443-9628-df1399952198&space_id=0e71a836-dcb8-4853-8212-8b6a3c7053cd)
SMB Event
Multi Record
The rate at which subscription based Customers leave a Customer cohort. This Event affects overall Customer counts and helps to drive changes in Revenue calculations.
The Churn or rate of Customer attrition is the month-over-month percentage of Users or Subscribers that stop using a product or service. Customer Churn can have a dramatic impact on the profitability and financial runway of a company.
Can be used for ...
Use the Customer Churn Event, along with the Customer, Growth, Unit Cost and Revenue Events, to model out various subscription and SaaS models.
Common Connections
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F884e9888-f07d-47f4-a6f6-5d6a74d981a8%2FUntitled.png?table=block&id=9b30d43a-b254-4dfb-940d-ebcd3517ec19&space_id=0e71a836-dcb8-4853-8212-8b6a3c7053cd)
Example Files
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Event States
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Edit Details Pane
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Event Fields
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