Customer Churn Event
The rate at which subscription based Customers leave a Customer cohort. This Event affects overall Customer counts and helps to drive changes in Revenue calculations.
The Churn or rate of Customer attrition is the month-over-month percentage of Users or Subscribers that stop using a product or service. Customer Churn can have a dramatic impact on the profitability and financial runway of a company.
Can be used for ...
Use the Customer Churn Event, along with the Customer, Growth, Unit Cost and Revenue Events, to model out various subscription and SaaS models.