whatifi documentation

Events are the building blocks of all of our calculations in whatifi. Think of them like pieces of Lego. Depending on how you connect them together, you can create some incredibly complex and intricate Scenarios.

Calculation Events

Calculation Events do the heavy lifting in whatifi. Imagine all of the horsepower from a tab in an Excel sheet collapsed down into these individual building blocks. Use Calculation Events to create Customer cohorts, calculate Loan repayments, model growth/churn/CAC, or fully replicate a traditional Profit and Loss statement.

Basic Events

Our general purpose Events that can be used in most whatifi Scenarios.

Debit / Credit

Income

Expense

Bank

Loan

Debt

Debt Repayment

Employee

Initial Balance

Expression

(BETA)

Business/Subscription Model Events

These Events are designed for Software-as-a-Service type subscription models but can be utilized across many other types of business models.

Customer

Unit Cost/Pricing

Revenue

Segment

Allocation

Sales Events

Use these Events to model different types of Customer acquisition channels. We currently support Organic/Paid/CPC Traffic and Outbound Sales. These Events are intended to be combined with the SaaS Events above to model various sales funnels.

Website Visitors

Campaign

Outbound Sales

Salesperson

Project Capacity Calculation Events

Use these Events to build capacity and resource calculations. This suite of Events are best suited for project based financial models that have fixed start and end dates and a variety of roles and types of employees need to complete these projects.