Customer Growth Event
Model Customer Growth over time.
The Customer Growth Event calculates growth, over time, for a Customer cohort or segment. This event supports a constant or a dynamic growth rate that can change over time.
Can be used for ...
Use the Customer Growth Event, along with the Customer, Churn, Unit Cost and Revenue Events, to model out various subscription and SaaS models.
- Used to apply a constant growth rate to an upstream Customer Event record.
- Used to apply either an interpolated or stair-stepped growth calculation to an upstream Customer Event record. Set multiple values (minimum 2 values) to model growth that changes over time.